I was sitting watching Click, the BBC’s flagship technology programme, the other morning where they reported on bogus reviews on some websites (Websites take on bogus reviewers). It was saying that although customer reviews on websites can be valuable to us when deciding on using a business or service, there has been a spate of spam reviews potentially damaging firms’ reputations. I have certainly found reviews very useful when booking hotels, buying a new Bluetooth headset or deciding which car to get next. It is easy to focus too hard on a bad review and let that cloud our thinking even when there are a great many great reviews for the same business.
There was a good piece of advice at the end of the article on the TV programme which isn’t reflected in the web article here that advised to ignore all the excellent reviews and the extreme bad reviews and concentrate on the middle ground. Something that I am careful to do. It doesn’t take away the upset for the businesses or person targeted however.
The article brought back thoughts of what it is like when you put your all into delivering an engaging training course and everyone has enjoyed themselves and accomplished what they set out to do with no indication of anything being wrong and then when everything has been packed away and you receive feedback –one person appeared to have been on a totally different course. It may be one in a thousand that may call your reputation into question and it is human nature to dwell on that one in a thousand rather than the other 999 satisfied learners. We forget that external fears, problems at home, work politics etc can influence a person’s experience not forgetting how our own moods can affect us when reading reviews.
Not that we should totally ignore poor reviews – there may be something that needs to change – but we do need to put them in perspective or suffer sleepless nights and questioning of our own abilities. Remember the majority not the minority and to take criticism as an opportunity.
Does this ring a bell with you? What are your experiences?