Social Media for Trainers

A review of Jane Bozarth’s new book

If trainers are to secure their futures, it’s important to evolve beyond training and be there where the learners are most comfortable. They need to find out what social media is all about; really all about – not just what they hear in the hyped up media. They need to understand the pros and cons, what they can use it for and above all, try it out for themselves. Jane Bozarth’s Social Media for Trainers is a great place to start. You may also be interested in a previous post where I reviewed an interview Cammy Bean had with Jane on her virtual book tour.

Altough the book concentrates on the most popular of social media tools such as Twitter and Facebook, as well as general tools such as wikis and blogs, Jane stresses that the tips and ideas can easily be transferred to similar tools such as Yammer and Elgg to mention just two that may be allowed within organisations’ firewall.

The book demystifies these tools in laymans terms. It highlights the advantages and disadvantages of each and when and how we could use them. But what the uninitiated would really find useful is the ‘how to get started’ section. As you read through the wealth of ideas for learning activities within the formal training environment you will also discover how to help your leaners continue their learning back in the workplace with various social media tools. You will also disover a little about other media tools you may not have thought of as learning tools such as TeacherTube and SlideShare. However, as technology evolves quickly, the downside of printed material (as the author points out at the beginning of the book), information can often become out of date at the point of publication. This has happened with Google Wave (a promising collaboration tool) which has since been discontinued.

Unusually, the glossary of terms appears at the beginning of the book and is a perfect place for it to be to prepare you for the read.

The book is more than a bunch of ideas on how to use social media tools in your training. It goes beyond training and how trainers can become part of the ‘spaces in between’ the formal training events to nurture and facilitate learning back in the workplace. It will help trainers help themselves grow and ensure their viability in organisations. But even more than that, it gives trainers an opportunity to try the social media out for themselves.

So if you want to get to grips with starting and keeping the conversations going beyond the training room – read this book.

If you want some tips on how you can persuade others that having conversations is where the learning is at and social media will help them do it – read this book.

Or if you want to start your own personal social media learning journey – read this book and start your own conversation.

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