Tag Archives: Clark Quinn

The price of perfection

I recently read this excellent post by Clark Quinn (@Quinnovator) despairing about the continued dire examples of eLearning continually being created. Sometimes I wonder whether eLearning designers take their profession seriously enough to continually research, read and improve. It isn’t particularly hard to keep up with best practice especially given the ease with which we can now collaborate, share and network with peers and experts in the field. With the likes of Cathy Moore, Connie Malamad, Ruth Clark, Tom Khulman to name only a fraction who feel so strongly about improving the quality of eLearning tutorials that they give advice freely, I certainly share Clark Quinn’s frustrations. I’d like to think I play my own little part in the revolution.

However, I then have to take a step back and climb down from my high horse (mixing my metaphors). When discussing what is good eLearning (referring to the self-paced interactive tutorials) it often becomes very clear that even when people have the knowledge, skills and drive to produce quality their hands are quite tightly tied by time and resource constraints. People gasp with disbelief when I give them an indication of how many hours of development time to hours of learning it can take. Then their gasps turn to nervous laughter when contemplating what their bosses/sponsors would say if they asked for enough time to develop this level of excellence let alone get to grips with their new skills.

So I can equally empathise with Rob Stephen’s comment to Clark Quinn’s post. The problem is, in today’s climate where time and resources are scarce, something’s got to give – all too often that something is quality. So instead, perhaps we should ask ourselves “what’s the alternative” and take a more agile approach to make sure quality is maintained. After all there is more to eLearning than the self-paced (so called) interactive tutorials we often think of when faced with the term.

There is little excuse, however, if such poor examples to which Clark Quinn refers are still being produced. As ‘expert’ instructional designers they should know what good learning involves. Although, there may be various reasons why this might be so. Giving the benefit of the doubt, it may be that the sponsor, knowing little about what great eLearning looks and feels like, insists on info-dumps testing knowledge not application to tick those compliance boxes.

The culprit may be the sponsor’s limited budget and of course more complex the eLearning the longer it will take and therefore will cost more but that doesn’t mean that simple interactions needn’t be performance based, relevant and contextual. In which case the experts in instructional design surely would act as consultants to those with less knowledge in learning design. But it shouldn’t just be laid at their door. We all have a duty to work together, to make sure learning is effective no matter how it’s delivered. Are we willing to pay the price of perfection or will persuit of efficiency be the cost of quality?