Well, I haven’t just discovered QR codes. I have been aware of them for some time and have ‘played’ with them using an App on my iPhone. What I meant to say was I’ve just discovered how to use them for something tangible and very useful.
It’s been a very busy couple of days planning for Learning Technologies next week where the training company I work for has a stand and we were tasked with designing brand new posters for the event advertising our eLearning courses. Well, needless to say, I was in my element. My creative ideas were going wild and my two worlds started to collide. Technology and art.
I also have more than a little interest in marketing. It’s not a professional interest you understand but I am fascinated by it. Bearing in mind that I love simplicity in my designs, I was trying to think of an effective way of providing extra information without covering the posters in text – a big mistake a lot of people make, confusing the reader. Then I had a brainwave. What about using QR codes to link to contextually specific information from our website. And what a perfect venue for the trial. A conference where technology is the heart of everything.
I couldn’t wait to try it out and the first idea was to create a label with a QR code to stick to the back of my business cards. When scanned, this code will take my networking connections straight to my LinkedIn profile.
So now we have four posters, each with a barcode unobtrusively on the bottom corner and high-tech (well nearly) business cards.
I will be very interested to hear other creative uses for QR codes you have. I can already think of some for learning but I will share these another time.