Tag Archives: social media

Field of Dreams!

I’m sitting here in my hotel room catching up with some much neglected research via my Twitter network with half an ear on the TV (who said I couldn’t multi-task – oh yes, that was me!). The programme is Alex Polizzi’s ‘The Fixer’ where she advises waning businesses on how to improve. This week it’s the turn of The Chough Bakery in Padstow; a family business baking fresh and quality breads.

What actually pricked up my ears was a statement along the lines of “it doesn’t matter how good your product is, you have to be able to sell it”. The family had a great range of products. However, the person tasked with sales and marketing the range didn’t have the detailed product knowledge, nor the drive to proactively market them.

We can often forget how important marketing is to our eLearning programme. Or, indeed any learning programmes. But it’s especially important we know how to ‘sell’ any new product well.

Just imagine….. you and your instructional design team have spent weeks designing and developing the perfect learning solution to meet the detailed analysis which also took blood, sweat and tears to complete. You’ve meticulously project managed the development and run a very successful pilot. The solution is good to go and has been opened up to the masses. So there it sits – in your course booking system like a forgotten toy waiting for someone to remember it and take it out off the box.

Without a robust marketing strategy all that hard work, time and resources will go to waste. Unlike Kevin Kostner’s Field of Dreams, just because you built it, your learners won’t necessarily come.

If selling to external customers, it goes without saying that your sales team should be fully conversant in what your eLearning or blended solution entails; identifying the unique selling point for different customers. A sheep dip approach has the same pitfalls in sales and marketing as it has for learning. One excellent way of helping your sales staff fully explain and sell the solution to different needs is for them to experience the learning first hand. Perhaps they could take part in the pilot?

But it’s not just down to our sales team. In L&D we are all ‘Ad-men’ selling the benefits to our learners, motivating and engaging. So remember, if all that hard work is going to pay off, your project plan has to include a good marketing strategy too.

This new-fangled technology

I just had to share this presentation I came across the other day. Normally, I would just instantly share with Twitter but I still get frustrated with the 140 character limit (you’d think I’d be used to it by now).

The Slideshare presentation reminded me of a blog post I wrote some time ago about educating people in using these new tools and SatNav learning.

It also reminds me of regular conversations I have with people on my courses on banning collaborative tools in the workplace where I make a very similar analogy. Enjoy.

Twitter-lingo

Did you know…

There have been 659,042 Tweets in the Haitian Creole language of  Kreyol Ayisyen within a user group of 7,468 and Cymraeg (Welsh) is the third most popular language Tweeted with 261,083 Tweets altogether between 2,729.

These statistics have been gathered by Indigenous Tweets as reported by the BBC last week.  According to the article, Indegenous Tweets is “about encouraging minority language speakers to discover each other online”.

This got me thinking about how Twitter can be used to help people learn a language.  I’ve always been told that the only real way to learn how to speak a new language is to use it – regularly.  However, speaking a new language may not necessarily help you get to grips with writing it.

What’s a better place to interact with others in a particular language to try out your skill and improve them.

Here are some ideas I’ve had:

  • Set a ‘conversation’ activity in class to practise written language skills
  • Set an icebreaker task before the course asking students to research how to say “Hello, my name is, what’s your name?”
  • As the skills increase hold regular live Tweet meets where the tutor and group will only converse in that language.
  • Encourage students to join a wider community where they hold conversations with others
  • Create a blog to post regular conversation topics giving details of the time and duration of Tweet-meets
  • Upload a copy of each conversation to the blog to discuss further

Because Twitter is just another tool by which we can hold conversations, it’s important we think beyond the prejudice and barriers and start thinking creatively on how we can harness it for learning.  Of course, we don’t want to use these tools ‘just because’ but perhaps we need to start thinking more about ‘what can be’.

Classroom trainers have been very creative in the past about how to include different tools and activities to aid the learning process.  Just think about how we introduced video and DVDs to the classroom course.  The set up little group to collaborate using flip-charts, then PowerPoint.  We’ve introduced games and adapted them to encourage problem solving. The only difference now is we no longer have to be bound by walls and have a much richer collection of tools.